Apr 27, 2024  
2013-2015 Undergraduate Catalog 
    
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2013-2015 Undergraduate Catalog [ARCHIVED CATALOG]

MCM 4351 - Broadcast Marketing

Credits: 3 hrs
Students learn strategies and tactics of marketing, selling, and promoting media organizations and their products and services. They apply proper research methods in targeting demographic groups. Prerequisite(s): MCM 2325.