MKT 3334 - Marketing Communications

Credits: 3 hrs

This course will distinguish between promotional and communications activities in mass promotions. It will examine the phases of the promotion mix to include planning, message creation, media selection, implementation and measurement. Attention will also be given to the use of advertising communications appeals and marketing communications strategies such as sales promotion, personal selling and publicity in designing, advertising and marketing communications programs. Prerequisite(s): MKT 3331.