Jul 09, 2020  
Graduate Catalog 2013-2014 
    
Graduate Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 6321 - Marketing Management

Credits: 3 hrs
This course examines the role of comprehensive marketing plans in the organization use of marketing information systems and new marketing trends, communication in the marketing process, the application of tools and methods to planning and directing the organization’s marketing effort related to key decisions such as new product introductions, global marketing, and competitive industries.