May 04, 2024  
2014-2015 Supplemental Graduate Catalog 
    
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2014-2015 Supplemental Graduate Catalog [ARCHIVED CATALOG]

MHA 6301 - Healthcare Marketing

Credits: 3

This course is designed to serve as an introduction to principles of marketing pertaining to health care. This course will cover analysis of target markets and current market trends as well as pricing, promotion, distribution channels and evaluation of marketing strategies.