Apr 24, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3332 - Principles of Retailing

Credits: 3 hrs
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions. Prerequisite(s): MKT 3331.