Apr 25, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4380 - Marketing Strategy

Credits: 3 hrs
This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion. Prerequisite(s): MKT 4376.