Apr 19, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MSM 3301 - Sponsorship in Motorsport

Credits: 3 hrs
This course is designed to provide students with comprehensive coverage of many traditional and innovative revenue acquisition and management methods available to motorsport organizations. Corporate sponsorship trends for facility and event naming rights, as well as sponsorship development for individual race teams will be examined. Historical aspects of motorsport sponsorship as well as current and future trends will be examined.