Apr 26, 2024  
2018-2019 Supplemental Graduate Catalog 
    
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2018-2019 Supplemental Graduate Catalog [ARCHIVED CATALOG]

MHA 6405 - Strategic Planning & Marketing

Credits: 3 hrs
This course addresses the top executive’s responsibility, employing the Seven State Model of Strategic Planning and Marketing, providing a roadmap for leading and implementing the strategic proposition, planning strategy, aligning strategy with structure, linking day-to-day operations with strategy, fitting marketing to strategy, implementing strategy and marketing plans, and monitoring results and adjusting strategy and marketing as necessary. Prerequisite(s): MHA 6312 , MHA 6315 , MHA 6318