Apr 18, 2024  
2019-2021 Undergraduate Catalog 
    
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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MCM 4351 - Broadcast Marketing

Credits: 3 hrs
Students learn strategies and tactics of marketing, selling, and promoting broadcast media organizations and their products and services. Appropriate research methods for targeting relevant demographic groups will be identified. Also, a comparative analysis of online media organizations and services will be examined.