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2019-2021 Undergraduate Catalog 
    
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2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 2331 - Principles of Marketing

Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
Pre-requisite(s): BCO 2311   or a written communications course
Latest Update(s) Approved by Academic Standards and Curriculum: February 21, 2017