Mar 07, 2021  
2019-2021 Undergraduate Catalog 
2019-2021 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 4380 - Marketing Strategy

Credits: 3 hrs
This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion.
Pre-requisite(s): MKT 4376.