Mar 29, 2024  
2020-2021 Supplemental Undergraduate Catalog 
    
2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3332 - Principles of Retailing

Credits: 3 hrs
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions.
Pre-requisite(s): MKT 2331