May 12, 2024  
2020-2021 Supplemental Undergraduate Catalog 
    
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2020-2021 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MUS 4231 - Record Label Marketing

Credits: 3 hrs
This course covers record label operation and business principles including the analysis of SoundScan reports, profitability, relationships with radio stations, advertising, publicity, distribution, retail, international issues, tour support and conducting marketing research.