Apr 21, 2019  
2018-2019 Supplemental Undergraduate Catalog 
    
2018-2019 Supplemental Undergraduate Catalog

Sport Management Major, BS


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Program Description

Winston-Salem State University Sport Management program develops graduates who thrive in a dynamic and competitive sport industry. Students engage in active and experiential learning offered through flexible delivery modes. It is the mission of the sport management program to prepare students for various careers in the business of sport, such as sport marketing, sport administration, or sport communication.

The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Health, Physical Education, and Sport Studies, the School of Business and Economics, and the Department of Mass Communications. 
 

Student Learning Outcomes

1. Students will demonstrate knowledge of sound business practices and administrative procedures related to sports. 
2. Students will apply key course learning concepts through experiential learning activities and the internship experience. 
3. Students will communicate effectively in written and verbal form across various mediums.
4. Students will develop and apply critical thinking skills and problem-solving techniques.
5. Students will demonstrate the use of technology in applications such as presentations.

Major Requirements

Majors are required to complete 42 semester hours of core coursework in SPM and related fields. In addition, 18 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.

Majors are encouraged and expected to participate in university and community service as it relates to sport management and other fields such as recreation, athletics, marketing and various business and management related areas.

Pre-requisite Courses

MGT 1304   Introduction to Business (GE)

ECO 2311   Principle of Microeconomics (GE)

Major Core Courses (42 semester hours)

SPM 1301    Introduction to Sport Management      

SPM 2303     Issues and Ethics in Sport            

SPM 3301   Sport Marketing and Promotion          

SPM 3308   Facility Management and Design         

SPM 3310     Governance in Sport                        

SPM 3311      Finance and Economic in Sport           

SPM 3312     Sport Communication                       

SPM 3346     Legal Environments of Sport             

SPM 4302    Sport Management Seminar / Practium             

SPM 4306     Organization and Management           

SPM 4601     Internship in Sport Management

Choose a concentration below

Marketing and Promotion

18 semester hours

Management and Administration

18 semester hours

Sport Communications

18 semester hours

Course

Number

Course

Title

Credit

Hours

Course

Number

Course

Title

Credit

Hours

Course

Number

Course

Title

Credit

Hours

MCM 2325   Introduction to Mass Communications 3 ACC 2316   Principles of Financial Accounting 3

MCM 3311  

or


MCM 3370  

Studio Production

or


Field Production

3

or


3

ACC 2316   Priniciples of Financial Accounting 3 MCM 2325   Introduction to Mass Communications 3
MGT 2321   Priniciple of Management 3 MGT 2321   Priniciple of Management 3 MCM 3325   Media Writing 3
MKT 2331   Principles of Marketing 3 BCO 2311   Business Communications 3 MCM 2341   Digital Convergence 3
MCM 4351   Broadcast Marketing 3 MGT 4348   Human Resource Management and Employment Law 3 MCM 2325   Introduction to Mass Communication 3
MKT 4302  Selling and Sales Management 3 MKT 2331  Priniciple of Marketing 3 MCM 3308  Journalism Language, Style & Literacy 3
or

MKT 3334  

Integrated Marketing Communications

3

       or
or       MCM 3342   Media, Communication and Culture 3
MKT 3335   Consumer and Organizational Buyer Behavior 3        & or
MKT 3332   Priniciples of Retailing 3       MCM 3305  Mass Media Management 3

 

Related/Suggested Electives

SPM 3130    Independent Study                          

Major Course Sequence

SPM 1301    Introduction to Sport Management (fall semester only)

SPM 2303   Issues And Ethics In Sport (Fall & Spring Semester)

SPM 2302     Ethics in Sport (Sport Marketing & Promotion) 

SPM 3308  Facility Management & Design (Fall & Spring Semester)

SPM 3310    Governance in Sport (Fall & Spring Semester) 

SPM 3311    Finance & Economic In Sport (Fall Semester only) 

SPM 3312    Sport Communication (Spring Semester Only) 

SPM 3346    Legal Environment of Sport (Spring Semester Only) 

SPM 4302   Sport Management Seminar/Practicum (Fall & Spring Semester)

SPM 4306   Organization & Administration (Fall & Spring Semester)

SPM 4601  Internship in Sports management (Fall, Spring Semester and Summer I and Summer II)

Policies

All students must have completed their course work before they are eligible to do their internship. (SPM 4601  Internship in Sport Management)

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