2013-2015 Undergraduate Catalog [ARCHIVED CATALOG]
Course Descriptions
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Justice Studies Program |
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JUS 3342 - Comparative Justice Studies Credits: 3 hrs
This course is a survey of the major systems of justice around the world. Students will study the major features of justice systems (law enforcement, the courts and corrections) in the developed and developing nations and compare them with the system of justice in the United States. Particular attention will be paid to organizational, administrative, and philosophical principles informing these systems. Prerequisite(s): JUS 2301
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JUS 3344 - The Political Economy of Justice Credits: 3 hrs.
This course will explore the history of justice as an instrument of political and economic power or as a mechanism with which those who wield political and economic power seek to achieve their ends. Students will be exposed to a variety of attempts to deconstruct justice as a social construct with no inherent objectivity. They will also be exposed to a variety of theories about the genesis of the current domestic and global inequalities, especially in the realm of human rights and the administration of justice. Prerequisite(s): JUS 2301.
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JUS 3345 - Strategic Approaches to Community Safety Credits: 3 hrs
This course examines the theory and practice of strategic, comprehensive, data-based efforts to address current community justice issues. The course will explore methods of community organizing and partnership development; help students develop problem-solving techniques, employing insights from research and practice; and engage students in discussions of how to sustain community-based initiatives related to community justice issues. Prerequisite(s): JUS 2301, POS 2311 & SOC 2301.
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JUS 3346 - Sociology of Law Credits: 3
This course focuses on the sociological understanding of law. It will link the study of law with such core sociological issues as social change and stability, order and disorder, the relationship in law, and their consequences, legal definitions of deviancy and their consequences, introduction to theories of punishment the sociology of the legal profession, and the functions of legal institutions and law-related structures and processes. course content targets systems of law with emphasis on the United State. Both empirical and qualitative models of sociological analysis of law will be scrutinized and evaluated within the curriculum.
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JUS 3347 - Drugs, Crime, and Justice Credits: 3 hrs
This course is an overview of the nexus between drugs and crime in the United States and how it affects the criminal justice system. Included is a comprehensive examination of the nature of the drug problem from a historic, social, political, economic, and psychological and physical addiction perspective; general knowledge of the impact of legal and illegal drugs on society and the justice system; the contribution of illicit drugs to crime and criminal behavior; drug production and distribution organizations and systems; drug prevention and treatment programs; and the debate over the decriminalization of drugs. Prerequisite(s): JUS 2301.
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JUS 3350 - Victims and Justice Credits: 3 hrs.
This course provides an introductory examination of criminal victimization in the United States via an overview of current theory, research, and trends within the context of specific victimization types. The course examines specific crimes types, the impact of crime on victims and society, the role of victims within the criminal justice system, specific remedies, and victim rights and services.
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JUS 3355 - Criminal Law Credits: 3 hrs
This course is designed to familiarize students with an understanding of the American criminal court systems. Prerequisite(s): POS 2311. Cross-listed as POS 3355.
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JUS 3361 - Juvenile Justice Credits: 3 hrs
This course will introduce students to the history, organization and philosophy of the juvenile justice system. It will also explore the legal rights of juveniles and the manner in which juvenile crimes are punished and treated. Students will examine the classifications of juvenile offenders, alternative explanations for juvenile misconduct, juvenile courts, and juvenile correction systems. Prerequisite(s): JUS 2301.
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JUS 3382 - Class, Race, Gender & Justice Credits: 3 hrs
The course will examine the intersections of class, race, and gender as means of helping the student understand the problems of crime, punishment and justice. It will explore legal, cultural, and theoretical issues that affect how individuals, communities, and systems conceptualize justice based on the social classifications of people. Various theories of the relationships between or among class, race, gender, and justice, will be examined.
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JUS 4302 - Writing & Research in Justice Studies II Credits: 3 hrs
This course will focus on helping the student improve his or her research skills. Students in this course will be required to pursue their own independent research on a topic in Justice Studies. The topic will be chosen in consultation with the instructor. The students will also be assigned other research projects that demand accurate interpretation of data, critical and analytical thinking, and the use of computer applications. Prerequisite(s): JUS 2302.
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JUS 4322 - Contemporary Issues in Justice Studies Credits: 3 hrs
Students will consider important contemporary issues in justice studies. They will be required to offer analyses of the issues considered, advocacy for particular resolutions of issues before courts, legislatures, or administrative agencies, or other approaches to contemporary problems.
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JUS 4330 - Social Justice Credits: 3 hrs.
This course is designed to expose students to critical social issues like poverty, income inequality, hunger, welfare, homelessness, human rights, race, gender, age and disability discrimination, crime, unjust and unequal sentencing, violation of civil rights and liberties. The course will also examine the implementation and evaluation of policies concerning those issues affecting the entire society.
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JUS 4342 - Technological Analysis Credits: 3 hrs
This course is designed to involve students in the use of current technologies that can inform decision-making on justice related issues. The course will introduce students to spatial and temporal analysis and other technologies, such as GIS, which are used as tools in analyzing, tracking, and presenting data such as information on crime, economic conditions, inequality, and community risk and protective factors. Students will learn how to gather and analyze demographic and other data to better understand relationships and possible applications in the context of community problem-solving. Prerequisite(s): JUS 2301, SOC 2301, SOC 2336, POS 2311.
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JUS 4344 - Corrections Credits: 3 hrs
This course is a survey of the history of corrections and punishment and of the philosophy of correctional institutions and administration. Students will study the organization and philosophies of correctional institutions and agencies. They will also examine contemporary alternatives to incarceration such as house arrest, community supervised residence, probation and parole, in addition to classical and contemporary issues in corrections and of future trends in correctional practices. Prerequisite(s): POS 2311 & JUS 2301.
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JUS 4369 - Constitutional Law Credits: 3 hrs
This course presents an analysis of the basic principles of American constitutional law. Special attention is given to the judicial interpretation and application of these principles in constructing the powers of government and the rights of individuals. Cross-listed as POS 4369.
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JUS 4391 - Internship in Justice Studies Credits: 3 hrs
The Justice Studies internship is designed to give students practical experience in the field prior to graduation. The internship often serves as a gateway to a future career in the Criminal Justice field. Internships can be completed during the fall, spring, or summer semesters. Course consists of field placement in criminology related and criminal justice settings that provide firsthand experience and knowledge of careers in the area, including probation, parole, policing, juvenile and adult court systems, corrections and treatment programs. The course requires a minimum of 120 hours on-site at the internship agency. Prerequisite(s): Justice Studies Majors
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Management |
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MGT 1304 - Introduction to Business Credits: 3 hrs
This course is designed to introduce students to the intricacies of the business world, explaining how business works. This course identifies and explains the disciplines common to business activities; these disciplines include economics, finance, management, marketing and accounting. A threefold purpose is served: (1) to generate student interest in and enthusiasm for entering the study of business; (2) to teach business terminology; and (3) to provide a broad background in common business practices, so that students may choose business specialization(s) more intelligently. General Education Outcome: Information Literacy; Areas of Knowledge: Social and Behavioral Science; Curricular Theme: Civic Knowledge
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MGT 3321 - Principles of Management Credits: 3 hrs
This course is a study of the principal terminology, theories and research pertaining to the major activities of managers. Topics include control, decision-making, organization theory, and the application of behavioral science knowledge to management. The latter two topics are major emphases in the course. Prerequisite(s): Junior standing and BCO 2311
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MGT 3322 - Organizational Behavior Credits: 3 hrs
This course is a study of individual and group behavior within an organization. It strives to identify ways in which employees can perform more effectively. Issues such as fundamentals of organizational behavior, motivation and reward systems, leadership and empowerment, interpersonal and personal behavior, group dynamics, managing change, managing conflict, international organizational behavior, and managing workforce diversity are analyzed. Prerequisite(s): Junior standing.
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MGT 3324 - Entrepreneurship and Small Business Management Credits: 3 hrs
This course examines the phenomena of the entrepreneurial process and personality, contrasts entrepreneurial management/ leadership skills with those required in established large and small businesses, and looks at environments, which are conducive to the entrepreneurial process. Location analysis, market analysis, product selection, financing alternatives, record keeping, human resource selection control systems and advertising topics are also covered. Prerequisite(s): ACC 3320, MGT 3321.
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MGT 3326 - Intro to Human Resource Mgmt Credits: 3 hrs.
This course introduces the concepts and techniques of human resource management (HRM), with an emphasis on knowledge relevant for practicing managers and legal issues as related to HRM. Theoretical perspectives and practical issues in HRM will be included in course content. Topics include human resource planning, human resource information systems, employee recruitment and selection, employment interviewing, benefits, equal opportunity and affirmative action, managing workforce diversity, compensation and benefits, job analysis, job design, incentive programs, performance appraisal, training and development, quality of work-life programs, employee counseling and career planning, labor relations, ethical and legal issues in HRM, and international HRM. Prerequisite(s): Junior Standing 3 hrs.
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MGT 3350 - Fundamentals of International Business Credits: 3 hrs.
This course is an overview of international business. Topics addressed include theories of international trade, direct foreign investment, the evolution of the international monetary system, currency regimes and exchange rates, political, legal, cultural, social, economic, and technological dimensions of the international business environment, an overview of entry modes such as exporting, licensing, franchising, joint venturing, outsourcing, and exploration of the future of international business. General Education Outcome: Information Literacy; Area of Knowledge: Social and Behavioral Science; Curricular Theme: Globalization
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MGT 4301 - Industrial/Organizational Psychology Credits: 3 hrs.
This course acquaints students with the four major areas classical areas in the field of Industrial/Organizational (I/O) psychology, including selection, performance management, organizational culture as well as management and leadership styles. Special emphasis is given to contemporary topics in I/O psychology such as employment law, employee engagement, organizational learning and development and employee wellness. Students may earn credit for only one of the following: MGT 4301 or PSY 4301. Prerequisite(s): PSY 2301
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MGT 4335 - Compensation and Benefits Credits: 3 hrs.
This course introduces the knowledge and skills required by managers to design and implement comprehensive compensation and benefits systems in organizations. Students will learn to identify the major provisions of the federal and state laws affecting compensation and employee benefits, examine the issues of equal pay for comparable work, pay compression, and living wage laws. In addition, students will examine the relationship between pay, incentive plans, employee performance, and organizational objectives. They will also learn the cost implications of employee benefits and strategies to control them, understand the major trends in retirement policies and pension plans, and understand the strategic considerations that should guide the design of benefits programs. Prerequisite(s): MGT 3326 and Junior standing
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MGT 4336 - Human Resource Performance Management Training and Development Credits: 3 hrs.
This course is designed as a seminar. The goals of this seminar are to expose students to the research literature surrounding training, evaluation, and development – and then apply this knowledge to solve the challenges faced by Human Resource (HR) managers in a quickly evolving business environment. This seminar will review special topics in training, along with traditional areas of training: evaluating training needs, designing training programs, implementing training programs, and evaluating training programs. This course places an emphasis on the strategic relationship between organizational objectives and training and development programs, the successful transfer of training, and the evolution of training practices and methodologies. Career management and development, along with the challenges faced by HR managers in establishing these programs will be discussed. Prerequisite(s): MGT 3326 and Junior standing
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MGT 4337 - Employee and Labor Relations Credits: 3 hrs.
This course will examine labor and employee relations policies and practices from an economic, behavioral, and legal viewpoint. In particular, this course will expose students to the roles of labor unions, legislatives bodies, and government regulations. This course will also examine labor-management cooperation, representation, and dispute resolution in union and non-union work settings in the United States and selected other countries. Students will identify approaches to disciplinary actions and the various types of alternative dispute resolution procedures, identify the principal federal laws that provide the framework for labor relations, understand facets of the labor relations process: collective representation, union organization, bargaining and negotiations. This course will examine concepts of employment-at-will, wrongful discharge, implied contract, constructive discipline, and the proper implementation of organizational rules. Students will also learn the importance of creating a diverse workplace that can enhance employee perceptions of fairness and equity. In addition, students will examine how employee relations can foster positive organizational cultures that create an inclusive work environment that fosters diversity in the workplace. Prerequisite(s): MGT 3326 and Junior standing
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MGT 4338 - Organizational Staffing Credits: 3 hrs.
This course provides a detailed examination of organizational staffing practices with an emphasis on knowledge relevant for practicing managers. Students will be exposed to the legal issues related to human resource management (HRM) staffing. Theoretical perspectives and practical issues in HR staffing will be included in course content. Topics may include strategic staffing, staffing strategies, job analysis, competency modeling, forecasting, internal and external recruiting, interviewing, measurement, employee assessment, selection, hiring, managing work force flow, retention, and staffing evaluation. Prerequisite(s): MGT 3326 and Junior status
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MGT 4347 - Managing Organization Development and Change Credits: 3 hrs
This course examines current and emerging practices in the field of organization development change, with an emphasis on the manager as change agent. The course explores concepts for organization diagnosis, technologies and interventions. Problem-solving case studies and experiential exercises are utilized to include a practical aspect as well as the conceptual underpinnings. Prerequisite(s): MGT 3321, MGT 3322.
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MGT 4348 - Human Resource Management and Employment Law Credits: 3 hrs
This course introduces the concepts of Federal Employment Law as related to Human Resource Management. Students will gain an understanding of many important legal issues that HR managers encounter such as, employment discrimination, employment-at-will, risk management, and difficult employee relationships. Students will also gain an understanding of the organization’s legal exposure when dealing with employment relationships. Students will be expected to apply their knowledge in problem-solving activities. Students will be given the skills to differentiate between employees and other stakeholders, and how the laws apply differently to such groups as employees, independent contractors, interns, customers, suppliers and other entities with which the organization is involved. Prerequisite(s): MGT 3326 and Junior Standing
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MGT 4349 - Quality Management and Control Credits: 3 hrs
This course provides an overview of the basic principles and methods associated with total quality management; shows how these principles and methods have been put into effect in a variety of organizations; and illustrates the relationship between total quality principles and the theories and models studied in other management courses. Problem-solving case studies and exercises are utilized to include practical applications as well as the conceptual underpinnings. Prerequisite(s): MGT 3321.
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MGT 4386 - Global Issues in Management Credits: 3 hrs
This course examines current and emerging global trends and the variety of challenges managers face in a rapidly changing environment. This course focuses on cultural and other societal influences on a variety of management topics including, but not limited to, perception, motivation, communication, behavior, leadership, decision-making, human resource development, and strategic thinking across a variety of geographical settings. In addition, this course will examine the complexity of dealing with peers, managers, and leaders from different nations, cultures, and ethnic backgrounds at all levels in an organization. Prerequisite(s): MGT 3321.
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MGT 4387 - Leadership: A Practical and Theoretical Approach Credits: 3 hrs
Leadership is viewed as “the process wherein an individual member of a group or organization influences the interpretation of events, the choice of objectives and strategies, the organization of work activities, the motivation of people to achieve the objectives, the maintenance of cooperative relationships, the development of skills and confidence by members, and the enlistment of support and cooperation from people outside the group or organization.” This course focuses on the five theoretical approaches to leadership and provides opportunities for students to engage in specific leadership development activities, which will enhance their own leadership abilities. Students will also have an opportunity to examine mentorship, coaching, and self-leadership through theory and practice. Prerequisite(s): MGT 3322.
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MGT 4388 - Contemporary Issues in Management Credits: 3 hrs
This course examines management issues in contemporary organizations. The course is based around a generated list of topics that are at the forefront of discussion in management studies. The topics will alter as contemporary issues change. Examples of topics may include great ideas in management, emerging trends and changes in the global, political, legal, socio-economic, and cultural environments of business, learning organizations, creating knowledge workers, and managing technologies, among other topics. It aims to provide students with an opportunity to explore the latest topics in the field of management and to develop an enquiring mind for life-long learning. Prerequisite(s): MGT 3322.
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MGT 4399 - Strategic Management Credits: 3 hrs
This is a course in policy formation and policy implementation that integrates the separate functional areas of business expertise. The strategic management process is used as a framework. Key topics covered are organizational vision and mission, environmental analysis, and the processes of strategy formulation, implementation, and evaluation and control. Through the use of case studies, companies and not-for-profit organizations are studied, and recommendations made for future direction. In-depth analyses of real-world companies and industries, and/or a business simulation game may be used. Prerequisite(s): MGT 3322, QBA 3370, MKT 3331, FIN 3351.
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MGT/PSY 4301 - Industrial/Organizational Psychology Credits: 3 hrs
This course acquaints students with the four major classical areas in the field of Industrial/Organizational (I/O) psychology, including selection, performance management, organizational culture as well as management and leadership styles. Special emphasis is given to contemporary topics in I/O psychology such as employment law, employee engagement, organizational learning and development and employee wellness. Students may earn credit for only one of the following: MGT 4301 or PSY 4301. Prerequisite(s): PSY 2301.
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Management Information Systems |
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MIS 1380 - Microcomputer Applications Credits: 3 hrs
This course provides in-depth experience with spreadsheets and database software on microcomputers. A graphical operating environment such as Windows is used. Students are required to design and develop projects, which address common business problems. Relevant information systems concepts providing the foundation for advanced study in MIS are provided. A student cannot receive credit for both MIS 1380 and CSC 1306.
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MIS 1385 - Introduction to Data Processing Credits: 3 hrs
This course provides students exposure to an in-depth involvement with data processing concepts and their functional role in the information-based society of today. Both are achieved through extensive hands-on experience with the microcomputer and on the basis of a thorough understanding of the operating system. Selected, commonly used applications programs are involved in this process.
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MIS 2312 - Internet Technology Credits: 3 hrs
The student is introduced to information technology as available and used by today’s organizations for the creation of intranet, Internet, and World Wide Web sites. The course focuses on the development of web-based information through the use of Hyper Text Markup Language (HTML) and scripting languages (e.g. JavaScript, VBScript, PERL). Students explore the issues related to the complete design of a web site, including: legal and ethical issues, design consistency, continuity, issues relating to the use of various browsers, and aesthetics.
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MIS 2320 - Structured System Building Credits: 3 hrs
This course introduces structured techniques, object-oriented programming and other methods for building information systems. The course focus is on general problem solving, algorithm development and interface building. Students will be exposed to modern tools for system building in client-server environments. Prerequisite(s): MIS 1380 or CSC 1306.
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MIS 2388 - COBOL I Credits: 3 hrs
This course is an introduction to programming in procedural language. It offers an introduction to COBOL syntax and language. Emphasis is placed on problem solving and writing well-structured programs. Prerequisite(s): MIS 1380 or permission of instructor.
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MIS 2389 - COBOL II Credits: 3 hrs
This course is a continuation of MIS 2388. Emphasis is placed on the development of good programming habits. More advanced language features are introduced. Prerequisite(s): MIS 2388.
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MIS 3311 - Advanced Event-Driven Programming Credits: 3 hrs
Students completing the Structured Systems Building course (MIS 2320) will extend their knowledge of event-driven system building by implementing an information system, using a programming language capable of calling functions in a database management system. Prerequisite(s): MIS 2320.
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MIS 3320 - Project Management Tools & Concepts Credits: 3 hrs.
This course provides an introduction to project management concepts and tools (such as Microsoft Project and Visio). These concepts and tools represent the best practices commonly used to manage projects in MIS and other project-based environments. Students will explore issues, strategies, methods and techniques used in initiating, planning, executing, controlling and closing projects. Prerequisite(s): MIS 1380 OR CSC 1306, or permission of instructor.
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MIS 3330 - Information Systems Concepts Credits: 3 hrs
This course provides a conceptual framework for understanding information systems in organizational settings. Ethical and global issues associated with the development, implementation and support of these systems are explored. Technical communication skills are enhanced. Prerequisite(s): MIS 1380 or CSC 1306.
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MIS 3340 - Systems Analysis and Design Credits: 3 hrs
The systems analysis portion of this course describes methods for defining what organizational processes exist, what future processes are required, and the transformation necessary to build these future processes. The systems design portion of the course describes methods used to define how to select components and build systems. Various analysis and design tools, including data flow and entity-relationship diagramming, prototyping, and pseudo code are used in course projects. Prerequisite(s): MIS 2320.
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MIS 3360 - Basic Concepts of Telecommunications Credits: 3 hrs
Students are introduced to the basic concepts involved with the use and management of telecommunications. The primary focus is networking (local as well as wide area), electronic mail and teleconferencing, distributed data operations and database management, control and efficiency, regulatory and security considerations. The objective: student recognition of key telecommunications to successful management of the information system. Prerequisite(s): MIS 1380 or CSC 1306.
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MIS 3380 - File Structures and Database Operations Credits: 3 hrs
The course builds on previous student exposure to information technology with particular focus on database design and development. Students will develop entity-relationship models and a logical design for a system of moderate complexity. A physical system implementing this design will be constructed using a database management system. Prerequisite(s): MIS 1380 or CSC 1306.
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MIS 3391 - MIS Internship Credits: 3 hrs
An SBE internship will be defined as an academically-sponsored career-related work experience for which projects, research papers, presentations, reflective journals, and/or evaluations will be required by faculty for reporting/grading purposes. SBE internships may be paid or unpaid opportunities and must be for academic credit. Students may take a maximum of six (6) credit hours of SBE internships during matriculation, i.e., two different experiences. Each internship requires a minimum of 300 contact hours per semester. Internships are counted as elective credit and cannot be substituted for required courses. Prerequisite(s): Junior standing, good academic standing with no violations of the academic integrity code, grade-point average of 2.5 or higher, grades of C or better in each of : ACC 2316, ACC 2317, BCO 2311, ECO 2311 and ECO 2312.
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MIS 4314 - Accounting Information Systems Credits: 3 hrs
The role of the accounting information system is addressed from two aspects: (1) as the framework for the general, integrated information system within the organization, and (2) as the method of choice for measuring both monetary and nonmonetary forms of asset-equity transactions. This course focus is on the components of the accounting information system, their interrelationships and basic functions in providing information for day-to-day decision-making by management. Students are provided firsthand exposure to system development outside the classroom either individually or as members of functionally integrated teams. Prerequisite(s): MIS 1380, ACC 3317, ACC 3319; or permission of instructor
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MIS 4322 - Global Electronic Commerce Credits: 3 hrs
Students will be introduced to the theory and practice of using the Internet for commercial activities that reach beyond national borders. Software, security, payment systems, and the business models used by international electronic businesses are covered. Legal, regulatory, ethical, and cultural issues related to these businesses are also addressed. Prerequisite(s): MIS 1380 or CSC 1306.
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MIS 4340 - Web System Development Credits: 3 hrs
Students design and develop data-driven e- commerce systems. Prerequisite(s): MIS 2312, MIS 3340, MIS 3380.
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MIS 4360 - Information Resources Management: Basic Components and Considerations Credits: 3 hrs
This course is concerned with managing the resources required to produce information in complex organizations. Typically, critical analysis of current reading material in the information technology area is emphasized. Prerequisite(s): MIS 3330, MIS 3380.
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MIS 4380 - Advanced Management of Information Systems Credits: 3 hrs
Students are required to address one or more advanced or emerging issues in information systems management as part of the overall curriculum objective—enhancement of student knowledge and understanding of basic information system design, operations, and management concerns. Prerequisite(s): MIS 3380.
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MIS 4391 - Internship Credits: 3 hrs
An SBE internship will be defined as an academically-sponsored career-related work experience for which projects, research papers, presentations, reflective journals, and/or evaluations will be required by faculty for reporting/grading purposes. SBE internships may be paid or unpaid opportunities and must be for academic credit. Students may take a maximum of six (6) credit hours of SBE internships during matriculation, i.e., two different experiences. Each internship requires a minimum of 300 contact hours per semester. Internships are counted as elective credit and cannot be substituted for required courses. Prerequisite(s): Junior standing, good academic standing with no violations of the academic integrity code, grade-point average of 2.5 or higher.
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Marketing |
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MKT 3303 - Fundamentals of Nonprofit Marketing Credits: 3
This course examines the role and application of fundraising approaches in nonprofit settings. It provides a conceptual understanding of the fundraising process, and illustrates how marketing strategies and technology can help a nonprofit organization in raising funds and inspiring volunteer participation. Through course reading materials, guest speakers, and group projects, students gain a broad understanding of successful fundraising utilizing a marketing orientation as changes in society and technology require new and creative strategies. They gain a working understanding of marketing research and communication methods, and learn how to apply them to nonprofit organizations. They analyze the broader external environment and identify key publics and competitors. These competencies may be synthesized in an actual fundraising plan for a nonprofit organization.
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MKT 3331 - Principles of Marketing Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Prerequisites(s): BCO 2311 Prerequisite(s): & Juinior Standing
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MKT 3332 - Principles of Retailing Credits: 3 hrs
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions. Prerequisite(s): MKT 3331.
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MKT 3334 - Marketing Communications Credits: 3 hrs
This course will distinguish between promotional and communications activities in mass promotions. It will examine the phases of the promotion mix to include planning, message creation, media selection, implementation and measurement. Attention will also be given to the use of advertising communications appeals and marketing communications strategies such as sales promotion, personal selling and publicity in designing, advertising and marketing communications programs. Prerequisite(s): MKT 3331.
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MKT 3335 - Consumer Behavior Credits: 3 hrs
This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism. Prerequisite(s): MKT 3331.
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MKT 4302 - Salesmanship Credits: 3 hrs
This course is a theoretical and applied approach to sales management including, but not limited to, the study of: personal selling and market strategy; planning and organization of the sales effort; recruitment, motivation, evaluation and supervision of sales personnel; and control of the sales program. Prerequisite(s): MKT 3331.
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MKT 4376 - Marketing Research Credits: 3 hrs
This course will examine a variety of research methods and procedures used to conduct studies leading to marketing decisions. Emphasis is placed on: developing the student’s problem ability to formulate a management problem into a feasible research question, providing participants with a workable knowledge of the concepts and methods of marketing research; increasing the students’ awareness of potential biases and limitations of typical kinds of research data and techniques; and familiarizing students with various approaches to analyzing market structures, buyer behavior, and potential demand for new products and services. Prerequisite(s): QBA 2325, MKT 3331, MKT 3335, QBA 3370
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MKT 4380 - Marketing Strategy Credits: 3 hrs
This course is a study of effective marketing decision-making. It is an extension of Marketing 3331 with detailed consideration given to techniques of constructing marketing policy and decision making processes. Problems and case studies form the basis for discussion. Prerequisite(s): MKT 4376.
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Mass Communications |
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MCM 1103 - Freshman Seminar Credits: 1 hr
This course is designed to provide freshmen and new students with an orientation to the university, its traditions, its program offerings and its academic requirements and regulations. The focus is on adaptation to college life, problem solving skills and critical thinking skills including effective study and test-taking methods.
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MCM 2325 - Introduction to Mass Communications Credits: 3 hrs
This course provides an overview of the structure and functions of the mass media in contemporary society. It promotes awareness of the social, economic, cultural, political, and technological aspects of mass communications. It also provides an introduction to basic communication theory and aesthetics. Prerequisite(s): ENG 1302.
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MCM 2341 - Digital Convergence Credits: 3 hrs
Students blend text, sounds, and images to produce new media projects with an emphasis on the Internet. Prerequisite(s): MCM 2325.
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MCM 3215 - Mass Communications Practicum Credits: 2 hrs
This course allows students to apply basic reporting, writing and editing skills. Students also have an opportunity to serve as junior members on the staff of such campus media as The News Argus student-run campus newspaper. They will also continue to develop their professional portfolios. Prerequisite(s): MCM 3340.
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MCM 3301 - Law and Ethics of Mass Communications Credits: 3 hrs
This course offers an overview of legal limitations and privileges affecting the functions of print and electronic media – including libel, obscenity, freedom of expression and the right to privacy. Also considered are advertising and antitrust regulations, copyright, access to the press, and broadcast rules and regulations. Prerequisite(s): MCM 2325.
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MCM 3305 - Mass Media Management Credits: 3 hrs
The course content includes organizational structure of print and electronic media organizations as they relate to decision making for personnel, budget, and equipment, including adherence to laws and regulations. Roles of specific personnel are analyzed. Prerequisite(s): MCM 2325.
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MCM 3308 - Journalism Language, Style, and Literacy Credits: 3 hrs
This course lays the foundation for the writing of news, feature, analysis, and opinion articles. It covers the elements and rules of English and mass media writing, as well as the analysis and critique of the content of news and information media. Prerequisite(s): ENG 1302.
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MCM 3309 - Production Writing Credits: 3 hrs
Students write and edit scripts for electronic media and develop professional portfolios. Prerequisite(s): MCM 2341 Digital Convergence and MCM 3325.
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MCM 3311 - Studio Production Credits: 3 hrs
Students develop and create studio video productions. They are responsible for all tasks, including presentation, directing, graphics, audio, and camera operation. Prerequisite(s): MCM 2341 Digital Convergence and MCM 3325.
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MCM 3312 - Copy Editing Credits: 3 hrs
This course covers the review and revision of copy to ensure its accuracy, completeness, and consistency with AP style and the fundamentals of grammar, spelling, and punctuation. It also emphasizes the writing of headlines and captions, and the copy editor’s increasingly important role in publication design and layout, infographics, and photo cropping. Prerequisite(s): MCM 3340.
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MCM 3321 - Media Presentation Credits: 3 hrs
This course addresses the principles, theory, and practice in camera presence and microphone use with special attention to the development of presentation skills. Prerequisite(s): MCM 2325.
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MCM 3325 - Media Writing Credits: 3 hrs
Students learn to research, write, revise, and critique multiple media formats. Convergence versatility is encouraged along with the development of a professional portfolio. Prerequisite(s): MCM 2325.
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MCM 3342 - Mass Media and Society Credits: 3 hrs
The roles of the media are analyzed in light of current developments in digital convergence, technology, popular culture, and national and international politics. Media’s role in shaping public opinion and setting the public agenda is also examined. Prerequisite(s): MCM 2325.
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MCM 3366 - Advanced Video Directing Credits: 3 hrs
Students focus on understanding all elements involved in creating a director’s vision. Students will develop skills in lighting, storyboarding, framing, using depth of field, and editing to create video content. Prerequisite(s): MCM 3311 and MCM 3370.
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MCM 3367 - Advanced Video Editing Credits: 3 hrs
Students focus on non-linear digital editing, with an emphasis on DVD production, creating files for the Internet, and creating special effects. Prerequisite(s): MCM 3311 and MCM 3370.
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MCM 3368 - Advanced Video Production Credits: 3 hrs
This course focuses on video production management with an emphasis on organizational skills. Prerequisite(s): MCM 3311 and MCM 3370.
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MCM 3369 - Mass Communications General Internship Credits: 3 hrs
This course introduces students to the professional workplace and provides practical experience in the technical and talent phases of mass communications. Prerequisite(s): MCM 2325 and MCM 3301.
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MCM 3370 - Field Production Credits: 3 hrs
Students develop, shoot, and edit field productions. They are responsible for all tasks, including image and sound acquisition, presentation, and editing. Prerequisite(s): MCM 2341 and MCM 3325.
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MCM 3380 - News Editing & Design Credits: 3 hrs
This course focuses on the visual presentation of information in newspapers and on websites. Prerequisite(s): MCM 3340.
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MCM 4093 - Mass Communications Internship Credits: 3 hrs
Students apply mass communications theory and techniques in professional media settings related to their specialties. This course serves as a capstone course in which students will complete portfolios of their work. Prerequisite(s): Senior status or permission of the department.
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MCM 4115 - Advanced Journalism Practicum Credits: 1 hr
Students serve as senior members of the staff of such campus media as The News Argus. Prerequisite(s): MCM 3312, MCM 3215, MCM 3340, and MCM 4309.
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MCM 4309 - Feature Writing Credits: 3 hrs
This course helps students to develop writing and reporting skills for feature stories, especially for newspapers and on-line media. Prerequisite(s): MCM 3340.
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MCM 4312 - Mass Media Criticism Credits: 3 hrs
Media content is analyzed and critiqued from various perspectives and using different methodologies including semiotics, Marxism, and psychoanalytical and sociological approaches. Media content is also analyzed in light of new developments in digital technology, advertising, audience formation, dissemination processes and effects research findings. Prerequisite(s): MCM 3342.
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MCM 4316 - Critical and Persuasive Writing for Mass Media Credits: 3 hrs
Students examine and write analyses, editorials, reviews, and commentaries. They apply critical writing skills to support their perspectives and conclusions. Prerequisite(s): MCM 3340 and MCM 4309.
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MCM 4321 - International Communications Credits: 3 hrs
The course surveys different media systems across the globe and examines diverse issues, theories, and research findings in international communication. Students learn various concepts, like the free flow of information, cultural homogenization, hybridization, public diplomacy, CNN-effect, that affect communications between nations, especially in the age of globalization, and digital convergence. Prerequisite(s): MCM 2325.
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MCM 4322 - Minorities and Media Credits: 3 hrs
This course focuses on the role of the mass media in depicting, promoting, and influencing the lives of minorities in their various communities. Prerequisite(s): MCM 2325.
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MCM 4346 - Independent Study Credits: 3-6 hrs
Students complete a project or a research paper in consultation with supervising faculty. This course cannot be used to replace required courses in the program. Prerequisite(s): Consent of the instructor.
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MCM 4351 - Broadcast Marketing Credits: 3 hrs
Students learn strategies and tactics of marketing, selling, and promoting media organizations and their products and services. They apply proper research methods in targeting demographic groups. Prerequisite(s): MCM 2325.
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MCM 4371 - Electronic Media Practicum Credits: 3 hrs
Students gain advanced practical experience in producing an electronic media portfolio. Prerequisite(s): MCM 3311 and MCM 3370.
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Mathematics |
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MAT 1103 - Freshman Seminar Credits: 1 hr
This course is designed to provide entering freshmen and new students with an orientation to the university, its traditions, its program offerings, and its academic requirements and regulations. The focus is on adaptation to college life, problem solving skills, and critical thinking skills including effective study and test taking methods. This course will also provide an orientation to the Department of Mathematics, its various degree paths, and the nature of mathematical reasoning.
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MAT 1306 - Basic Algebra Credits: 3 hrs
This course is designed for students with limited proficiency in elementary algebra. Topics include signed number operations, simplifying algebraic expressions, exponents, polynomials, equations and inequalities, word problems, and factoring. Requirements: All students scoring below a given level on the mathematics placement examination must enroll in this course. Students enrolled in this course receive a grade of P or F. Credit for this course is not counted towards the total hours needed for graduation.
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MAT 1311 - College Algebra Credits: 3 hrs
This course covers topics in applied algebra. Topics include a review of factoring, algebraic fractions, rational exponents, radicals, first-degree linear equations and graphs, quadratic equations, first-degree inequalities, and linear systems of equations. General Education Course that Satisfies SLO: Quantitative Literacy; AK: Mathematics & Quantitative Logic Prerequisite(s): MAT 1306 or a satisfactory score on the mathematics placement examination given by the university This course may not be used as an approved elective by mathematics majors.
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MAT 1312 - Pre-Calculus I Credits: 3 hrs
This course introduces techniques for solving inequalities involving absolute value, polynomials, and rational expressions. Included are discussions of functions and their graphs for linear, quadratic, and general polynomials, rational functions, exponentials, and logarithms. General graphing techniques and the conics are also discussed. General Education Course that Satisfies SLO: Quantitative Literacy; AK: Mathematics & Quantitative Logic Prerequisite(s): MAT 1311 or a satisfactory score on the mathematics placement test.
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MAT 1313 - Pre-Calculus II Credits: 3 hrs
This course, a continuation of MAT 1312, helps to prepare a student for Calculus I. The following are among the topics studied: trigonometric functions and identities, solutions of trigonometric equations and triangles, graphs of the trigonometric functions, and verbal problems involving applications of trigonometric functions. Also included are sequences, series and mathematical induction. General Education Course that Satisfies SLO: Quantitative Literacy; AK: Mathematics & Quantitative Logic Prerequisite(s): MAT 1312 or a satisfactory score on the mathematics placement test.
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MAT 1323 - Fundamentals of Mathematics Credits: 3 hrs
This course serves as the core requirement for those students whose departments do not require any more mathematics courses, with the exception of MAT 2326 (Elementary Statistics). Topics include basic algebraic concepts, sets, statistics, probability, mathematics of finance, and problem solving. General Education Course that Satisfies SLO: Quantitative Literacy; AK: Mathematics & Quantitative Logic Prerequisite(s): MAT 1306 or a satisfactory score on the mathematics placement examination given by the university This course may not be used as an approved elective for mathematics majors.
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MAT 1401 - Precalculus and Trigonometry Credits: 4 hrs
This is a one-semester accelerated precalculus for highly prepared students course aimed at preparing students for the study of Calculus. Students will study real numbers, polynomial, rational, exponential, logarithmic, trig functions and graphs, and analytic geometry. By the end of the semester, students will be able to analyze real world problems by using mathematical models and use appropriate techniques for solving various types of equations. Student will not receive credit for this course and MAT 1312 and MAT 1313. General Education Course that Satisfies SLO: Quantitative Literacy; AK: Mathematics & Quantitative Logic Prerequisite(s): Appropriate score on a Calculus readiness test or/and permission of Instructor.
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