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Oct 07, 2024
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2013-2014 Graduate Catalog [ARCHIVED CATALOG]
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MKT 6322 - Global MarketingCredits: 3 hrs This course examines the challenge of entering and operating effectively in foreign markets. Topics that will be covered include development of international marketing objectives, policies, and strategies; foreign market selection and optimal entry mode; adaptation of products, distribution channels and communication to fit each market; and systems of international marketing organization including information gathering, planning and control. The impact of national culture and subcultures on marketing decisions will be discussed. Prerequisite(s): MKT 6321
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