May 09, 2025  
2014-2015 Supplemental Undergraduate Catalog 
    
  Publication Home
  Correspondence Directory
  Historical Sketch
  University Mission Statement
  Regional Accreditation
  Admission to the University
  Financial Information
  Policies and Regulations Governing Student Life
  Academic Policies
  Academic and Student Support Services
  General Education Curriculum Requirements
  Honors Program
  International Programs
  Writing in the Major Program (WIM)
  Pre-College/Bridge Programs
  Undergraduate Degrees and Requirements
  Schools / Colleges / Departments
  Undergraduate Programs
  Course Descriptions
  Academic Calendar
  Organization of the University
  Faculty
  Campus Map
  General Education Course Diagram
  General Education Course Diagram (PDF)
  GE Curriculum Advising Matrix
  GE Curriculum Advising Matrix Image
HELP
2014-2015 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3335 - Consumer and Organizational Buyer Behavior

Credits: 3 hrs
This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism. Prerequisite(s): MKT 3331.