MKT 3331 - Principles of Marketing

Credits: 3 hrs

This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Prerequisites(s): BCO 2311 or ENG 1302 (or equivalent level II writing course). Prerequisite(s): & Juinior Standing