Sep 28, 2024  
2015-2017 Undergraduate Catalog 
    
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2015-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3335 - Consumer and Organizational Buyer Behavior

Credits: 3 hrs
This course is a managerial approach which introduces basic concepts, principles and theories in consumer behavior. Topics include, but are not limited to the following: consumer decision process, psychological foundations, social and cultural influence, organizational buyer behavior and consumerism. Prerequisite(s): MKT 3331