MHA 6405 - Strategic Planning & Marketing

Credits: 3 hrs.

This course addresses the top executive’s responsibility, employing the Seven State Model of Strategic Planning and Marketing, providing a roadmap for leading and implementing the strategic proposition, planning strategy, aligning strategy with structure, linking day-to-day operations with strategy, fitting marketing to strategy, implementing strategy and marketing plans, and monitoring results and adjusting strategy and marketing as necessary. Prerequisite(s): MHA 6312, MHA 6315, MHA 6318