BIO 4375 - Management of Biotechnology Enterprise

Credits: 3 hrs

This course will focus on explaining the steps that may be followed in the creation of an enterprise. At the outset, biotechnology companies are driven by techniques and information that relates to how to achieve a result at a molecular level. Students are taught to understand rules about running a successful research project, how to maintain trade secret status over the subject matter, how to decide on the use of intellectual property rights in the form of patents, trade secrets and trademarks and what the consequences are of each choice. Participants will learn about ways in which venture capital is raised and what one has to reveal to investors to achieve to raise it properly. Then students are advised of the kinds of circumstances that should be considered in planning the marketing, advertising and distribution of the property or methodology in light of the solution involved. From an internal point of view, students are taught the basic concepts of leadership, negotiation, organization behavior, management by objectives, and financial planning.