Dec 26, 2024  
2017-2019 Undergraduate Catalog 
    
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2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

SPM 3301 - Sport Marketing and Promotion

Credits: 3 hrs
This course is designed to introduce the methods and materials available for the promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions, psychographics and demographics. Special emphasis is placed on promotion, public relations, marketing, and fundraising. (For majors only; others need permission of instructor.)