Dec 09, 2023  
2018-2019 Supplemental Undergraduate Catalog 
2018-2019 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3332 - Principles of Retailing

Credits: 3 hrs
This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions.
Pre-requisite(s): MKT 2331