Nov 27, 2024  
2018-2019 Supplemental Undergraduate Catalog 
    
  Publication Home
  Correspondence Directory
  Historical Sketch
  University Mission Statement
  Regional Accreditation
  Admission to the University
  Tuition, Fees and Payments Overview
  Financial Aid
  Policies and Regulations Governing Student Life
  Academic Policies
  Academic and Student Support Services
  General Education Curriculum Requirements
  Simon Green Atkins Scholar Society
  International Programs
  Writing in the Major
  Undergraduate Degrees and Requirements
  School/College/Departments
  Undergraduate Programs
  Course Descriptions
  General Education Course Diagram
  General Education Course Diagram (PDF)
HELP
2018-2019 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MUS 4231 - Record Label Marketing

Credits: 3 hrs
This course covers record label operation and business principles including the analysis of SoundScan reports, profitability, relationships with radio stations, advertising, publicity, distribution, retail, international issues, tour support and conducting marketing research.