Apr 20, 2024  
2018-2019 Supplemental Undergraduate Catalog 
    
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2018-2019 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

SPM 3301 - Sport Marketing and Promotion

Credits: 3 hrs
This course is designed to introduce the methods and materials available for the promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions, psychographics and demographics. Special emphasis is placed on promotion, public relations, marketing, and fundraising.
Note(s): (For majors only; others need permission of instructor.)