Dec 04, 2024  
2018-2019 Supplemental Undergraduate Catalog 
    
  Publication Home
  Correspondence Directory
  Historical Sketch
  University Mission Statement
  Regional Accreditation
  Admission to the University
  Tuition, Fees and Payments Overview
  Financial Aid
  Policies and Regulations Governing Student Life
  Academic Policies
  Academic and Student Support Services
  General Education Curriculum Requirements
  Simon Green Atkins Scholar Society
  International Programs
  Writing in the Major
  Undergraduate Degrees and Requirements
  School/College/Departments
  Undergraduate Programs
  Course Descriptions
  General Education Course Diagram
  General Education Course Diagram (PDF)
HELP
2018-2019 Supplemental Undergraduate Catalog [ARCHIVED CATALOG]

MKT 3302 - Business Plan Foundations

Credits: 3 Hrs
This course develops the essential skills necessary to create a new entity or refine a current business concept for which limited service or product delivery has been previously accomplished. Course emphasizes the necessity and methods to generate research-based detailed information leading to the preparation of a pro forma business plan. Elements include the executive summary, the vision and mission statements, the branding strategy, the situational analysis, the core benefit proposition, and its accompanying marketing plan, the managerial team structure, the financials, and the presentation to potential investors or other stakeholders. Prerequisite(s): Junior Standing or Consent of Instructor.