MKT 4370 - Services Marketing

Credits: 3 hrs

This course is an exploration of the similarities and differences between product and service marketing. It covers the problems and issues service marketers face, along with the tools and techniques, they utilize to resolve them. The major objective of this course is to acquaint the students to the uniqueness of the services characteristics and their marketing implications. The intent of the course is to discuss, measure, and analyze several facets in the area of services marketing essential for the success of a service sector firm.
Pre-requisite(s): MKT 2331