Nov 23, 2024  
2018-2019 Supplemental Graduate Catalog 
    
  Publication Home
  History and Mission Statement of Winston-Salem State University
  Graduate Admissions
  Regional and Program Accreditation
  Graduate Program Policies
  Social Regulations and Standards of Conduct
  Expenses and Funding Opportunities
  Graduate Programs
  Course Descriptions
HELP
2018-2019 Supplemental Graduate Catalog [ARCHIVED CATALOG]

MKT 6321 - Marketing Management

Credits: 3 hrs
This course examines the role of comprehensive marketing plans in the organization use of marketing information systems and new marketing trends, communication in the marketing process, the application of tools and methods to planning and directing the organization’s marketing effort related to key decisions such as new product introductions, global marketing, and competitive industries.