MKT 3303 - Fundamentals of Nonprofit Marketing

Credits: 3 hrs

This course examines the role and application of fundraising approaches in nonprofit settings. It provides a conceptual understanding of the fundraising process, and illustrates how marketing strategies and technology can help a nonprofit organization in raising funds and inspiring volunteer participation. Through course reading materials, guest speakers, and group projects, students gain a broad understanding of successful fundraising utilizing a marketing orientation as changes in society and technology require new and creative strategies. They gain a working understanding of marketing research and communication methods, and learn how to apply them to nonprofit organizations. They analyze the broader external environment and identify key publics and competitors. These competencies may be synthesized in an actual fundraising plan for a nonprofit organization.