MKT 4379 - International Marketing

Credits: 3 hrs

This course is a study of international marketing opportunities and principles and marketing tools as a means of adapting the individual domestic business line and its marketing methods to the international environment. Emphasis is placed on international marketing environments including economic, cultural, political, and social forces influencing marketing programs. Critical international marketing decisions under each entry modes such as exporting, contractual agreements, and direct investment, nd standardization versus adaptation of marketing programs in foreign and global markets will be examined. Global consumers and global brands are also examined.

Pre-requisite(s): MKT 3331, MGT 3350