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Oct 07, 2024
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2020-2021 Supplemental Graduate Catalog [ARCHIVED CATALOG]
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MKT 6321 - Marketing Management Credits: 3 hrs This course examines the role of comprehensive marketing plans in the organization use of marketing information systems and new marketing trends, communication in the marketing process, the application of tools and methods to planning and directing the organization’s marketing effort related to key decisions such as new product introductions, global marketing, and competitive industries.
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