Mar 29, 2024  
2021-2023 Undergraduate Catalog 
    
2021-2023 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 2331 - Principles of Marketing

Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
Pre-requisite(s): sophomore standing
Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020
Banner Schedule: Fall