MKT 6323 - Digital Marketing, Social Media Marketing, and E-Commerce

Credits: 3 hrs

Digital Marketing, Social Media, and E-Commerce have changed the way companies of a11 sizes communicate with their customers. In the same way that companies have used traditional media, marketers use these digital methods to reach their customers efficiently and effectively. These electronic tools have changed communication from a one-way process to a twoway conversation. This course will cover the use of digital marketing, social media marketing and e-commerce applications such as blogging, online communities, social networking, WIKls, rapid sharing systems, podcasting, and search engine marketing in marketing management.
Prerequisite(s): MKT 6321 - Marketing Management