Nov 10, 2024  
2023-2024 Undergraduate 
    
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2023-2024 Undergraduate [ARCHIVED CATALOG]

MKT 2331 - Principles of Marketing

Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
Pre-requisite(s): sophomore standing
Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020