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Nov 27, 2024
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2023-2024 Undergraduate [ARCHIVED CATALOG]
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MKT 2331 - Principles of Marketing Credits: 3 hrs This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Pre-requisite(s): sophomore standing Latest Update(s) Approved by Academic Standards and Curriculum: February 18, 2020
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