Nov 23, 2024  
2023-2024 Undergraduate 
    
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2023-2024 Undergraduate [ARCHIVED CATALOG]

MSM 3301 - Sponsorship in Motorsport

Credits: 3 hrs
This course is designed to provide students with comprehensive coverage of many traditional and innovative revenue acquisition and management methods available to motorsport organizations. Corporate sponsorship trends for facility and event naming rights, as well as sponsorship development for individual race teams will be examined. Historical aspects of motorsport sponsorship as well as current and future trends will be examined.