MSM 3304 - Hospitality Management in Motorsport

Credits: 3 hrs

This course is designed to provide students with the knowledge and skills necessary to provide high quality hospitality events in conjunction with motorsport events. Topics of study include an examination of luxury seating options for motorsport venues, corporate suite opportunities and concerns, and race team member public appearances. Methods of enhancing the hospitality environment for sponsors such as product trials and demonstration platforms will also be examined.