MKT 3305 - Entrepreneurial Marketing

Credits: 3 Hrs

Study of the analytic tools and methods of modern marketing to profitably recognize and accommodate potential customer segments. The course addresses the marketing mix of product, price, place, and promotion from the pragmatic constraints of limited resources during the early stages of starting up. Critical decisions must be based on relevant marketing research designed to identify target market(s), a thorough competitive analysis (including, but not limited to SWOT), new online media tools, and financing requirements. Prerequisite(s): Junior Standing or Consent of Instructor.