Mar 12, 2026  
2024-2025 Undergraduate Catalog 
    
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2024-2025 Undergraduate Catalog [ARCHIVED CATALOG]

MUS 4231 - Record Label Marketing (spring of even-numbered years)

Credits: 2 hrs
This course covers record label operation and business principles including the analysis of SoundScan reports, profitability, relationships with radio stations, advertising, publicity, distribution, retail, international issues, tour support and conducting marketing research.