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Oct 28, 2025
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2025 Undergraduate Catalog
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MKT 2331 - Principles of Marketing Credits: 3 hrs
This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices.
Pre-requisite(s): WRI 1301 - Introduction to Academic Writing or ENG 2307 - Thinking and Writing Critically About Literature
Latest Update(s) Approved by Academic Standards and Curriculum: May 6, 2025
Effective Date: Fall 2025
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