Sep 07, 2024  
2010-2011 Graduate Catalog 
    
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2010-2011 Graduate Catalog [ARCHIVED CATALOG]

MHA 6301 - Healthcare Marketing

Credits: 3

This course is designed to serve as an introduction to principles of marketing pertaining to health care. This course will cover analysis of target markets and current market trends as well as pricing, promotion, distribution channels and evaluation of marketing strategies.