Mar 12, 2025  
2011-2012 Graduate Catalog 
    
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2011-2012 Graduate Catalog [ARCHIVED CATALOG]

MHA 6301 - Healthcare Marketing

Credits: 3

This course is designed to serve as an introduction to principles of marketing pertaining to health care. This course will cover analysis of target markets and current market trends as well as pricing, promotion, distribution channels and evaluation of marketing strategies.