MKT 6322 - Global Marketing

Credits: 3 hrs

This course examines the challenge of entering and operating effectively in foreign markets. Topics that will be covered include development of international marketing objectives, policies, and strategies; foreign market selection and optimal entry mode; adaptation of products, distribution channels and communication to fit each market; and systems of international marketing organization including information gathering, planning and control. The impact of national culture and subcultures on marketing decisions will be discussed. Prerequisite(s): MKT 6321