Music Business Management and Merchandising Major, BS

The degree in Music Business Management and Merchandising is designed for persons desiring to specialize in some aspect of the music industry and whose performance medium is either band, orchestral, vocal, or keyboard instruments. It prepares students for specific areas of the music industry and allied fields (e.g., marketing, promotions, record sales, music production, etc.) Sufficient preparation to pursue the study of music at the graduate school level is also provided. Students may choose band/orchestral, voice, or keyboard instruments as their primary performance medium. A minimum of 60 semester hours is required in music courses. Additionally, students must choose a minimum of 12 semester hours from within the Mass Communications and Business areas. Students must successfully prepare and present a senior recital or approved project to become candidates for graduation.