Program Description
It is the mission of the sport management program to prepare students for entry-level positions in the business of sport, such as event facilities/arenas management, intercollegiate athletics management, sport organization management, sporting goods sales, sport communication, broadcasting and sports promotions.
The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Human Performance and Sport Sciences, the School of Business and Economics, and the Department of Mass Communications.
Student Learning Outcomes
1. Graduates will demonstrate knowledge of sound business procedures and administrative problems related to sports.
2. Graduates will demonstrate knowledge of rules and regulations, policies and procedures of various sports.
3. Graduates will demonstrate skills in staff relations, personnel matters and public relations.
4. Graduates will have practical experiences in event management, fund raising and facility management.
Major Requirements
Majors are required to complete 71 semester hours of core coursework in SPM and related fields. In addition, 12 to 16 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.
Majors are expected to participate in university or community service directly related to sport management or other fields, such as mass communications, business and economics, or athletics.
Courses
Major Core Courses (71 semester hours)
· SPM 1301 Introduction to Sport Management 3
· SPM 2301 Role of Sport 3
· SPM 2302 Ethics in Sport 3
· SPM 3210 Sport Management Practicum 2
· SPM 3301 Sport Marketing and Promotion 3
· SPM 3308 Facility Management and Design 3
· SPM 3310 Governance in Sport 3
· SPM 3311 Finance and Economic in Sport 3
· SPM 3312 Sport Communication 3
· SPM 3346 Legal Environments of Sport 3
· SPM 4301 Sport Management Seminar 3
· SPM 4306 Organization and Management 3
· SPM 4601 Internship in Sport Management 12
· ACC 2316 Principles of Financial Accounting 3
· CSC 1306 Computers & Its Use I 3
· CSC 2330 Computers & Its Use II 3
· ECO 2311 Principles of Microeconomics (GE) 3
· MCM 2321 Introduction to Mass Communication 3
· MGT 1304 Introduction to Business 3
· MGT 3321 Principle of Management 3
· MKT 3331 Principles of Marketing 3
Marketing and Promotion Concentration (16 semester hours)
· MCM 4351 Broadcast Marketing 3
· MKT 4302 Salesmanship 3
· MKT 3334 Marketing Communications 3
· Seven hours of free electives 7
Management and Administration Concentration (13 semester hours)
· BCO 2311 Business Communication 3
· MGT 4348 Human Resources Management 3
· Seven hours of free electives 7
Sport Communications Concentration (12 semester hours)
· MCM 3311 Studio production 3
· MCM 3325 Media Writing 3
· MCM 3321 Media Presentation 3
· MCM 2341 Digital Convergence 3
Related/Suggested Electives
· SPM 3130 Independent Study 3
Major Course Sequence
· SPM 1301 Introduction to Sport Management (fall semester only)
· SPM 2301 Ethics in Sport (spring semester only)
· SPM 3210 Sport Management Practicum (spring semester only)
· SPM 3311 Finance and Economic in Sport (fall semester only)
· SPM 3312 Sport Communication (spring semester only)
· SPM 4301 Sport Management Seminar (fall semester only
Policies
All students must have completed their course work before they are eligible to do their internship. (SPM 4601 Internship in Sport Management)
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