Motorsport Management Major, BS

Program Description

It is the mission of the Motorsports Management program to prepare students for entry level management positions within the motorsports industry. 

The major in Motorsport Management allows students to pursue a broad core program within the academic area while completing preparation in one of two concentration areas: Motorsport Operations or Motorsport Marketing and Event Planning. Students will be prepared to address management-related issues in a rapidly expanding international consumer-driven marketplace. Coursework in the program is interdisciplinary and experiential. In addition to course-related experiential learning, a required semester-long internship in the motorsport setting will provide students with the desired experiences to not only meet educational objectives, but also serve as an avenue for enhanced career placement.

Student Learning Outcomes

Upon completion of the Motorsport Management degree program, graduates will be able to:

1. Demonstrate the knowledge, skills and abilities essential for managing personnel, teams and facilities specific to the international motorsport industry.
2. Develop and apply effective communication strategies both orally and written within their chosen motorsport organization.
3. Develop and apply a high sense of professionalism and a commitment to success in the management of the motorsport industry.
4. Demonstrate a working knowledge of the motorsport industry and the ability to solve management-related problems within that setting

Major Requirements

Majors are required to complete 66 semester hours (SH) of the motorsport management core and 15 SH in one of two concentrations. Students must have a grade of “C” or better in the following motorsport management courses before attempting other motorsport management courses:

•        Introduction to Motorsport Management

•        Technical Aspects of Motorsport

•        Motorsport Governance

 

Major Courses

Motorsports Management Core (66 semester hours)

·         MSM 1301      Introduction to Motorsport Management

·         MSM 2301      Practica in Motorsport

·         MSM 2302      Technical Aspects of Motorsport

·         MSM 2303      Motorsport Governance

·         MSM 2304      Public Relations & Mass Media in Motorsport

·         MSM 3301      Sponsorship in Motorsport

·         MSM 3303      Facility Design & Crowd Management in Motorsport

·         MSM 4302      Motorsport Management Seminar

·         MSM 4303      Internship in Motorsport

·         ACC 2316      Principles of Financial Accounting

·         MGT 1304      Introduction to Business

·         MGT 3321      Principles of Management

·         MKT 3331      Principles of Marketing

·         SPM 3301      Sport Marketing and Promotion

·         SPM 3311      Finance & Economics in Sport

·         SPM 3346      Legal Environments of Sport & Recreation

·         SPM 4306      Organization and Management

·         Elective         Approval of Advisor

·         Elective         Approval of Advisor

Motorsport Operations Concentration    (15 semester hours)

·         MSM 3302      Race Shop Management

·         MSM 4301      Operational Logistics in Motorsport

·         MIS 1380       Microcomputer Applications

·         MGT 3322      Organizational Behavior

·         MGT 4348      Human Resource Management & Employment Law

Motorsport Marketing and Event Planning Concentration      (15 semester hours)

·         MSM 3304      Hospitality Management in Motorsport

·         MKT 3335      Consumer Behavior

·         MKT 3334      Marketing Communications

·         MKT 4380      Marketing Strategy

·         MKT 4376      Marketing Research

 

Related/Suggested Electives

·         MSM 3020 – MSM Study Abroad (6 Hours)

Major Course Sequence

Motorsports Management Core

·         MSM 1301      Introduction to Motorsport Management

·         MSM 2301      Practica in Motorsport (Summer Only)

·         MSM 2302      Technical Aspects of Motorsport (Spring Only)

·         MSM 2303      Motorsport Governance (Fall Only)

·         MSM 2304      Public Relations & Mass Media in Motorsport (Fall Only)

·         MSM 3301      Sponsorship in Motorsport (Fall Only)

·         MSM 3303      Facility Design & Crowd Management in Motorsport (Spring Only )

·         MSM 4302      Motorsport Management Seminar (Fall Only)

·         MSM 4303      Internship in Motorsport

·         ACC 2316      Principles of Financial Accounting

·         MGT 1304      Introduction to Business

·         MGT 3321      Principles of Management

·         MKT 3331      Principles of Marketing

·         SPM 3301      Sport Marketing and Promotion

·         SPM 3311      Finance & Economics in Sport

·         SPM 3346      Legal Environments of Sport & Recreation

·         SPM 4306      Organization and Management

·         Elective         Approval of Advisor

·         Elective         Approval of Advisor

 

 

Motorsport Operations Concentration   

         

·         MSM 3302      Race Shop Management (Spring Only)

·         MSM 4301      Operational Logistics in Motorsport (Fall Only)

·         MIS 1380       Microcomputer Applications

·         MGT 3322      Organizational Behavior

·         MGT 4348      Human Resource Management & Employment Law

 

Motorsport Marketing and Event Planning Concentration     

         

·         MSM 3304      Hospitality Management in Motorsport (Spring Only)

·         MKT 3335      Consumer Behavior

·         MKT 3334      Marketing Communications

·         MKT 4380     Marketing Strategy

·         MKT 4376      Marketing Research

 

Policies

All MSM majors are required to purchase the student uniform apparel. 

Satisfactory completion of all MSM experiential learning events and assignments, including exhibiting acceptable professional dispositions, are also required of all majors.