Program Description
It is the mission of the sport management program to prepare students for entry-level positions in the business of sport, such as event facilities/arenas management, intercollegiate athletics management, sport organization management, sporting goods sales, sport communication, broadcasting and sports promotions.
The major in Sport Management allows students to pursue a broad core program and one of three areas of specialization: Marketing and Promotion, Management and Administration, or Sport Communications. Courses in the core program are interdisciplinary and are taken in the Department of Human Performance and Sport Sciences, the School of Business and Economics, and the Department of Mass Communications.
Student Learning Outcomes
1. Graduates will demonstrate knowledge of sound business procedures and administrative problems related to sports.
2. Graduates will demonstrate knowledge of rules and regulations, policies and procedures of various sports.
3. Graduates will demonstrate skills in staff relations, personnel matters and public relations.
4. Graduates will have practical experiences in event management, fund raising and facility management.
5. Graduates will be able to communicate effectively in written form.
Major Requirements
Majors are required to complete 42 semester hours of core coursework in SPM and related fields. In addition, 18 semester hours are required for each of the concentration areas. A minimum grade of C or better is required in each major course, including concentration courses.
Majors are encouraged and expected to participate in university and community service as it relates to sport management and other fields such as recreation, athletics, marketing and various business and management related areas.
Pre-requisite Courses
MGT 1304 Introduction to Business (GE)
ECO 2311 Principle of Microeconomics (GE)
Major Core Courses (42 semester hours)
SPM 1301 Introduction to Sport Management
SPM 2303 Issues and Ethics in Sport
SPM 3301 Sport Marketing and Promotion
SPM 3308 Facility Management and Design
SPM 3310 Governance in Sport
SPM 3311 Finance and Economic in Sport
SPM 3312 Sport Communication
SPM 3346 Legal Environments of Sport
SPM 4302 Sport Management Seminar / Practium
SPM 4306 Organization and Management
SPM 4601 Internship in Sport Management
Marketing and Promotion Concentration (18 semester hours)
MCM 2325 Introduction to Mass Communications
ACC 2316 Principles of Financial Accounting
MGT 3321 Principle of Management
MKT 3331 Principles of Marketing
MCM 4351 Broadcast Marketing
MKT 4302 Selling and Sales Management OR
MKT 3334 Integrated Marketing Communications OR
MKT 3335 Consumer and Organizational Buyer Behavior
MKT 3332 Principles of Retailing
Management and Administration Concentration (18 semester hours)
ACC 2316 Priniciples of Financial Accounting
MCM 2325 Introduction to Mass Communication
MGT 3321 Principle of Management
BCO 2311 Business Communications
MGT 4348 Human Resource Management and Employment Law
MKT 3331 Principle of Marketing
Sport Communications Concentration (18 semester hours)
MCM 3311 Studio Production OR MCM 3370 Field Production
MCM 3325 Media Writing
MCM 3321 Media Presentation
MCM 2341 Digital Convergence
MCM 2325 Introduction To Mass Communication
MCM 3308 Journalism Language, Style & Literacy OR
MCM 3342 Media, Communication and Culture & OR
MCM 3305 Mass Media Management
Related/Suggested Electives
SPM 3130 Independent Study
Major Course Sequence
SPM 1301 Introduction to Sport Management (fall semester only)
SPM 2303 Issues And Ethics In Sport (Fall & Spring Semester)
SPM 3301 Ethics in Sport (Sport Marketing & Promotion)
SPM 3308 Facility Management & Design (Fall & Spring Semester)
SPM 3310 Governance in Sport (Fall & Spring Semester)
SPM 3311 Finance & Economic In Sport (Fall Semester only)
SPM 3312 Sport Communication (Spring Semester Only)
SPM 3346 Legal Environment of Sport (Spring Semester Only)
SPM 4302 Sport Management Seminar/Practicum (Fall & Spring Semester)
SPM 4306 Organization & Administration (Fall & Spring Semester)
SPM 4601 Internship in Sports management (Fall, Spring Semester and Summer I and Summer II)
Policies
All students must have completed their course work before they are eligible to do their internship. (SPM 4601 Internship in Sport Management)
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