May 26, 2024  
2017-2019 Undergraduate Catalog 
2017-2019 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

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A minimum of 18 semester hours with a grade of “C-” or higher in each course is required for a minor in Marketing.

To satisfy the requirements for a minor, students must take:

MKT 3331–Principles of Marketing Students may choose any combination of other Marketing from the list below (or an approved discipline) courses to fulfill the remaining 15-semester-hour requirement.

MKT 3302 – Business Plan Foundations

MKT 3303 – Fundamentals of Non-Profit Marketing

MKT 3305 – Entrepreneurial Marketing

MKT 3332 – Principles of Retailing

MKT 3334 – Integrated Marketing Communications

MKT 3335 - Consumer and Organizational Behavior

MKT 4302 – Selling and Sales Management

MKT 4370 – Services Marketing

MKT 4372 – Social Media Marketing

MKT 4376 - Marketing Research

MKT 4379 - International Marketing

MKT 4380 - Marketing Strategy

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