Apr 12, 2024  
2021-2023 Undergraduate Catalog 
2021-2023 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

Return to {$returnto_text} Return to: Undergraduate Programs

A minimum of 18 semester hours with a grade of “C-” or higher in each course is required for a minor in Marketing.

To satisfy the requirements for a minor, students must take:

MKT 2331  –Principles of Marketing

Students may choose any combination of other Marketing from the list below (or an approved discipline) courses to fulfill the remaining 15-semester-hour requirement.

MKT 3302   – Business Plan Foundations

MKT 3303   – Fundamentals of Non-Profit Marketing

MKT 3305  – Entrepreneurial Marketing

MKT 3332  – Principles of Retailing

MKT 3334   – Integrated Marketing Communications

MKT 3335   - Consumer and Organizational Behavior

MKT 4302   – Selling and Sales Management

MKT 4370   – Services Marketing

MKT 4372   – Social Media Marketing

MKT 4376   - Marketing Research

MKT 4379   - International Marketing

MKT 4380   - Marketing Strategy

Return to {$returnto_text} Return to: Undergraduate Programs