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May 04, 2024
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2009-2011 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 3331 - Principles of MarketingCredits: 3 hrs This course includes a study of the activities and problems of distribution and their influence upon business policies. Consideration is given to the marketing of consumer and industrial goods, sales promotion, price determination and regulatory issues that influence marketing practices. Prerequisite(s): Junior standing and ENG 1302.
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