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May 04, 2024
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2009-2011 Undergraduate Catalog [ARCHIVED CATALOG]
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MKT 3332 - Principles of RetailingCredits: 3 hrs This course is an analytical approach to the management of retailing and wholesaling institutions. Topics covered include: analysis of market structure, design of marketing and merchandising strategy, choice of distribution channels and location decisions. Prerequisite(s): MKT 3331.
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